I started this store as a means to supplement my income. I started by shotgunning the product line. trying to reach a broad market. And also to see what sticks. The whole time there was this voice in my head telling me that I needed to stick to one or two product types to focus on one market. It wasn't an easy decision because I didn't know how to determine what product type to stick to. So I stayed with the shotgun method for about three months.
within that time I made one sale. It was my niece that made the purchase. What a disappointment this whole thing was. So I finally came to the decision to hone it down to one product line. I decided to go with adult-related products because I know this stuff sells.
Now, all I have to do is find out the best way to market these products without getting into hot water with the moral police, and I'm golden.